And for shoppers, Einstein Copilot, created in September 2023, now incorporates customer data such as location and purchase history into its product recommendations for users.

Here are Salesforce's three best practice recommendations for every organization integrating AI into their service approach.

Customer, journey and interaction history are backed by Einstein AI, Salesforce's AI technology, and Genesys AI empowering employees to increase customer satisfaction and meet performance KPIs.

Robin Washington, chief operating and financial officer at Salesforce, talks agentic AI and offers career advice.

Salesforce announced new tools for its customer service platform that use artificial intelligence to make agents' jobs easier. Among other things, Salesforce's Service Cloud now has AI augmented ...

The $15.7 billion all-stock acquisition of data visualization firm Tableau by Salesforce is complete, after clearing the regulatory process, according to an announcement by the acquirer. The deal ...