News

On 27 May, Salesforce announced an $8bn agreement to acquire cloud data management company Informatica. Salesforce’s rationale for the deal is to make the company more competitive in the rapidly ...
Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to ...
Additional investors include K1 Capital and Iconiq. Today’s money brings the total raised to $78M. Apttus is built on top of the Salesforce platform, and according to Krappe it’s a perfect ...
Stephanie Buscemi leads marketing at Salesforce, and has been at the company since 2014. Prior to her promotion to the C-Suite, she led the product marketing organization and oversaw go-to-market ...
On Thursday, though, investors were excited about the financial results that Salesforce (CRM-3.84%) and Okta (OKTA-0.53%) released, and that helped to create the upward momentum for the entire market.
Salesforce has just launched a WordPress-to-Lead plug-in that allows you to place a sign-up form on any WordPress post or page, which then automatically puts that data into your Salesforce account ...
If we consider the features for importing data into Salesforce, there are two options. You can either do it via the built-in data import wizard or a third-party data l. Brands. Discover.
Salesforce’s investment arm has led a major funding round that delivered $41 million in fresh cash to Apttus, a maker of cloud software that helps companies manage price quotes and sales contracts.