Salesforce has introduced new AI-powered innovations for Marketing Cloud that help companies humanise every interaction; make trusted, first-party data the foundation of their digital strategy ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers can view consumer insights from both ...

In July 2021, following a capability assessment of market leading technologies in June 2021, Acxiom consultancy services and Heathrow brought in Salesforce Marketing Cloud (SFMC) and Salesforce ...

Salesforce plans to use the acquisition to bolster its own data analytics capabilities within Marketing Cloud. The CRM giant also said the deal complements its integration with Google Analytics ...

Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a ‘Buy’ rating on the stock with a $375 price target following the ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing.. Powered by autonomous artificial ...

In a press briefing, Stephen Hammond, EVP and GM for Salesforce Marketing Cloud, noted that the identity resolution capability will require end users to opt in. Segment intelligence.

Salesforce.com is moving beyond CRM and into e-commerce with the acquisition of cloud service provider Demandware. It will use the purchase to kick-start a new field of business, the Salesforce ...

Salesforce has kicked off its annual Dreamforce event with the launch of Customer 360, a click-based admin interface that helps connect and manage customer data across all Salesforce apps. The ...