Just yesterday, Salesforce announced a significant partnership with AWS around the Cloud Information Model. This morning, it announced it was moving its Marketing Cloud to Microsoft Azure.

This week the annual Dreamforce conference is being held in San Francisco and the host company, Salesforce, will be introducing the new head of its Marketing Cloud business unit.

Called AI Cloud, the suite, which includes tools designed to deliver “enterprise ready” AI, is Salesforce’s latest cross-disciplinary attempt to augment its product portfolio with AI ...

Steve Hammond, Salesforce EVP and GM of Marketing Cloud, says: The Marketing Cloud Growth Edition is really designed to make it very simple for any size of business to get up and going. But it's ...

Salesforce encourages the Bring Your Own Model (BYOM) concept of LLMs, meaning that customers who have their own domain-specific LLMs can still use AI Cloud while storing data in their own ...

For instance, in the marketing cloud, there’s a record of every journey, piece of content created and message sent. The safeguards Salesforce has in place might be why the company’s generative AI ...

Under the new model, Salesforce customers will pay $5 per login for up to 5 logins per month, but as part of a special promotion, that rate has been reduced to 99 cents per login through the end ...

Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a ‘Buy’ rating on the stock with a $375 price target following the ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

What makes this one of Salesforce's most important acquisitions ever is Marc Benioff's proclamation last August that the Marketing Cloud is their next "billion dollar" business.