Salesforce Inc. today announced a set of integrated tools that data scientists and engineers can use to build secure artificial intelligence applications using their own company data in the Salesforce ...

Through Marketing GPT, marketers can build segments, create scalable personalized content and automate journey creation. For example, a marketer can use a natural language prompt to “interface” with ...

Just yesterday, Salesforce announced a significant partnership with AWS around the Cloud Information Model. This morning, it announced it was moving its Marketing Cloud to Microsoft Azure.

For instance, in the marketing cloud, there’s a record of every journey, piece of content created and message sent. The safeguards Salesforce has in place might be why the company’s generative AI ...

Marketing reporting and sales/marketing productivity are tied directly to the right decision around the right data model in your Salesforce.com system on using leads or a contact/opportunity model.

Salesforce is doubling down on its partnership with Microsoft, with which it's also sometimes been a foe. Microsoft Azure is now the public cloud behind Salesforce's Marketing Cloud, its cloud ...

In July 2021, following a capability assessment of market leading technologies in June 2021, Acxiom consultancy services and Heathrow brought in Salesforce Marketing Cloud (SFMC) and Salesforce ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

Bob Stutz—who until last month led Salesforce’s Marketing Cloud unit—has left the company to become the president of engineering for customer experience at SAP.

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships.But there had to be sound ...