‘People are not props’: The Sámi reindeer herders fighting stereotypes to build ethical tourism
A new wave of positive-impact experiences in northern Finland is finally allowing the Sámi to benefit from the tourism boom.
Euronews3d
‘People are not props’: The Sámi reindeer herders fighting stereotypes to build ethical tourism
This is the homeland of the Sámi, Europe’s only Indigenous people. For centuries ... reindeer, and various “Sami” experiences. This isolated spot on the Artic Circle, close to the town ...