Multimedia releases drive press release engagement. With Business Wire, visuals appear above your release for easy viewing and sharing. Make your multimedia interactive to engage audiences 30-50% ...

The symbols represent the end of the press release and signal readers that there is no remaining information in the document. ... D.A.R.E.: Sample Donation News Release; Advertisement.

However, this omission could be a lost opportunity. After all, press releases – which typically carry a word count of 400-600 – don’t take long to put together and yet, if done well, they ...

A press release, if done right, is as dry as a legal document. ... Add contact information at the end. Remember the goal of this release, to get the journalist to cover the story.

Instead, opt for quotes detailing the impact on end-users. As with many details in a press release, ask yourself why your reader should care and answer that question using a pointed quote, in ...

A press release is the quickest and easiest way to get free publicity. Here are the secret rules to make sure that your message gets through to your prospects.

Preparing and Distributing a News Release [PDF] Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health ...

The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.