Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up experience, ...

“Interests in Korean foods such as gimbap [seaweed rice rolls] and tteokbokki are rising in the U.S. So is the popularity of Buldak instant noodles,” Samyang Foods said Monday. The noodles ...

In a move that blends global culinary influence with one of the world’s most iconic music festivals, Samyang Foods brought ...

Coachella 2025 turned up the heat over the weekend, and it wasn’t just the desert sun doing the work. Korean food giant Samyang Foods — best known for its viral Buldak Spicy Ramen — made history as ...

(MENAFN- PR Newswire) Samyang turned up the heat during the festival's first weekend, April 11-13, with an immersive Buldak activation located across from Coachella's Indio Central Market.

Samyang plans to position its Buldak hot sauce as a global lifestyle brand by combining digital and in-person brand experiences through an omnichannel approach. As part of this initiative, the ...

Samyang Foods, the maker of the globally popular Buldak ramyeon, announced Monday that Vice Chairman and CEO Kim Jung-soo visited the Coachella Valley Music and Arts Festival in California ...

Samyang Foods’ popular Buldak instant noodles may become a casualty of U.S. President Donald Trump’s 25 percent tariff on Korean imports, with the move causing concerns that the globally ...

Among them is the Buldak ramen from Samyang, one of South Korea’s leading instant noodle brands, whose success has led to counterfeit products being sold in China, Southeast Asia, Russia and ...

LOS ANGELES, April 16, 2025 /PRNewswire/ -- Samyang Foods, the legendary Korean food brand behind the wildly popular Buldak Spicy Ramen, made a fiery debut at the 2025 Coachella Valley Music and ...