Lucid is burning through cash at an alarming rate as it tries desperately to avoid the same fate that hit defunct automakers like Canoo and Nikola.

United International Transportation Co.’s (Budget Saudi) acquisition of Al Jazira Equipment Co. Ltd. (AutoWorld) is starting ...

The push to increase fuel efficiency of Saudi cars is so intense that the country is even considering a program like Cash for Clunkers, in a bid to get older, less fuel efficient cars off the roads.

Volvo has pulled an AI-generated ad made for Saudi Arabia because it is "not in line with Volvo Cars' global guidelines." ...

(Bloomberg) -- Two Saudi Arabia-based car rental firms are considering new share sales in Riyadh, seeking to capitalize on the kingdom’s drive to attract more ...

Volvo’s Saudi ad is AI-generated, with no cars shown and focus shifting to messaging. AI reduced production time from months to weeks, making the process more efficient. The ad uses a voiceover to ...