Though it’s aimed at women, American Eagle's campaign echoes that aesthetic. Some of the ads focus on Sweeney's individual body parts, including her chest and buttocks, and several of the spots show her performing for and addressing an unseen cameraman.

Doja Cat spoofed the ad copy Sweeney delivered in one of the videos for the campaign, which has come under fire for its half-baked attempt at clever wordplay with “jeans” and “genes.”

While some have described the campaign as "tone-deaf" due to alleged racial undertones, others have praised the actress for killing "woke" advertising.