The brands that embrace this reality—by embedding their message within trusted ecosystems—stand to gain the most. Modern B2B lead generation is no longer about blasting emails and hoping for ...

This is where most brands miss the mark: They focus on persuasion, not empowerment. But a well-informed customer is a confident customer—and confidence leads to conversion and retention.

Using social media ads to generate leads for your home-based business is one of the most effective and scalable marketing ...

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday.. Under the terms of the deal, Authentic will own Dockers ...