Sherwin-Williams A swatch of Radiant Lilac SW 0074, Sherwin-Williams’s “Loneliest Color” and least popular shade of the year. Sherwin-Williams A living room with retro design touches painted ...

Radiant Lilac has been christened as Sherwin-Williams Loneliest Color for 2025. But what do top interior designers think of this less-than-popular shade?

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year.

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.