With the new year fast approaching, here are six trends to look out for in 2024. 1. A Human Approach. As consumer expectations shift and the demand for more authentic interactions increases ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

In the world of public relations, many professionals have eagerly embraced artificial intelligence tools to optimize and maximize their efforts. While AI technology is seen as a major game-changer ...

Caroline Smith, Head of Public Relations at Flow Communications, breaks down four smart steps to prepare for the world of ...