A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger ...

Key Points. Australian marketing agency Komodo is launching 'The Journey,' a gamified travel marketing platform in Singapore. The platform targets millennials and Gen Z, who prefer social media ...

Dive Brief: JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the latest step in a strategy revamp for the department store chain, according to a press ...