In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the ...

With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

This certificate walks you through the fundamentals from research, to creation, to strategy and growth of social media marketing and the role it plays in the marketing mix. To register, go to Program ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research ... Some 70% of respondents say they use a mix of print and online tools ...

You'll leave these interactive sessions knowing how to read and understand critical metrics, gain insights about your audience, and focus your efforts on marketing that supports your business goals.

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure.