This certificate walks you through the fundamentals from research, to creation, to strategy and growth of social media marketing and the role it plays in the marketing mix. To register, go to Program ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Here are five reasons small businesses should consider adding Reddit to their social-media-marketing mix. 1. Businesses can target niche groups A unique Reddit feature is its subreddits ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

As brands turn to more social media marketing avenues, they’re finding that influential content creators receive an excellent return on investment (ROI). “Brands are increasingly doling out dollars to ...

As the digital landscape evolves, marketers are increasingly relying on advanced tools to enhance their social media strategies. In 2025, several platforms have emerged as indispensable assets for ...