Remember, one of the best social media metrics you have available isn't on a graph or pie chart. When you talk to prospective and current students and their families, ask where they heard about you.

Artificial intelligence now drives nearly every major interaction on social media, from content recommendations and ad ...

When a business is trying to determine which metrics to track in the sea of data that social media generates, the rule is always to align each business goal to a relevant metric. If your business ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

A country’s economic prosperity is linked with improved well-being in its residents, according to the new study.

You'll leave these interactive sessions knowing how to read and understand critical metrics, gain insights about your audience, and focus your efforts on marketing that supports your business goals.