A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

Companies that rely on digital marketing and social media are now facing serious consequences over music copyright. Many have been hit ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

The truth is that in this modern day of digital business, the question of whether or not social media followers are ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

5 must-have real estate social media marketing tools for 2025 If you want to save time, money, and effort marketing your brand on social media this year, these three tools are must-haves.

If your child is asking for designer skincare products, heed this warning: not all products are meant for young kids.The growing trend among young children could leave them with skin damage.Ask most ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...