Societal marketing places emphasis on the long-term well-being of society as a whole, ... There are numerous examples of traditional concept marketing. TV, ...

The idea behind social responsibility in marketing is companies and small businesses should not only make money but take actions or fund others' actions that benefit society on a micro or macro level.

For example, if a product can be ... A company implementing enlightened marketing considers the impact of its actions on society. Traditional marketing focuses on reducing the cost of products, ...