Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around sports marketing.

Sephora U.S. and the Golden State Valkyries have entered into a multi-year partnership, making the beauty giant a founding partner of the Valkyries. As part of the deal, ...

WNBA’s Golden State Valkyries and Sephora Announce Multiyear Partnership Debuting With New Performance Center. Julia Teti. Wed, April 9, 2025 at 11:55 AM UTC. 2 min read.

The Golden State Valkyries announced a new partnership with Sephora, expanding the WNBA's cultural reach and broadening the multinational beauty retailer‘s relevance beyond makeup, skin care and ...