Rafael Nadal won the positioning war vs. Roger Federer with a 24-16 head-to-head lead by relentlessly pummeling high-bouncing forehands with a lefty spin to Roger’s one-handed backhand.

Steven M. Shugan, Estimating Brand Positioning Maps Using Supermarket Scanning Data, Journal of Marketing Research, Vol. 24, No. 1 (Feb., 1987), pp. 1-18 ... As a result of that estimation, per dollar ...

After a disappointing opening on NYSE, Amer Sports, with its powerhouse Arc’teryx, Salomon and Wilson Sporting Goods brands, has a long runway for regional growth.

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER.FASTER. - See The Game Like We Do” with the objective to strengthen PUMA ...

PROVIDENCE, R.I., Nov. 1, 2022 /PRNewswire/ -- G-Form, a leading technology-driven sports protection brand, today unveiled the most robust brand transformation in the company's history, revamping ...