This semester, I took the “Sport Sponsorship Strategy and Sales” course with Dr. Yu, where we were tasked with compiling a sponsorship audit as well as a proposal for UEG as our client. We acted as ...

As with any other sport, esports sponsorship agreements can be a significant revenue generator for rights holders. When entering into a esports sponsorship arrangement, both rights holders and ...

In the world of sports, sponsorship plays a crucial role far beyond branding or marketing. It is the driving force behind the growth, visibility, and overall quality of sporting events.

Bespoke Sports & Entertainment was founded 10 years ago to serve clients new to the world of sports sponsorships. Its founders talk about where the firm stands and what comes next.