Spotify Everywhere campaign. Courtesy of Spotify S potify is launching a new global ad campaign that underscores its ubiquity and commitment to music discovery — and it’s partly inspired by memes.

There are now memes on Spotify. Yes, Spotify. Starting in the first week of August my Twitter feed became inundated by the account Weird Spotify Playlists, which posts screenshots of playlists ...

In response, some sound town-less netizens are wearing their nomad nature as a badge of honor. “Spotify Wrapped was incapable of giving me a sound town,” @shaolinalan tweeted.

la_ramz/Reddit The Spotify meme is extremely robust because it’s fun to participate in: it’s challenging to find the right tracks to spell out your message, but not that challenging.

While memes take center stage, fans are also buzzing about the data Spotify Wrapped will reveal. This year, Spotify users will get a glimpse at their most listened-to artists, songs, and podcasts ...