Coca-Cola India has come up with an integrated communication initiative, ‘Fridge Mein Jayega, Bade Kaam Ayega’, to support the launch of the 1.25 litre Fridge Pack of its soft drink brand Sprite.

With the festive season round the corner, Coca-Cola India has launched the Sprite Xpress Pack, a 350 ml on-the-go packaging innovation priced at Rs 15. The launch is being supported by a TVC ...

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of 'label-less' packaging. The pilot will see labels temporarily removed from ...