After selling millions of soft plushie toys and gaining a cult-like following, Squishmallow is launching a new pillow line with the brand's signature cloud-like comfort.

Pokémon Squishmallows are a fun way to collect 'em all. Here's every Pokémon Squishmallow released so far, from Pikachu to Togepi, and beyond.

Squishmallow plushes from Jazwares are all the rage with kids these days, and Pokemon is as popular as it’s ever been. So it only makes sense that Pokemon Squishmallows would be incredibly popular.

Now each Squishmallow in the U.S. will be interactive with an attached QR code that you can scan to listen to exclusive music playlists based on the characters' personalities. McDonald’s isn’t ...

McDonald’s is also introducing a never-before-seen Squishmallow, an Intergalactic Axolotl named Halley. “Soft, sweet and full of personality, these Squishmallows are WAITING for you!

A new Pikachu Squishmallow is on its way, and it will go live in time to celebrate the holidays with you! The update went live this week as Pokemon is getting its own Holiday Pikachu Squishmallow .

“This large Pikachu Squishmallow is soft, like all the others you’ve come to know and love. The winter hat is a cute addition for the holiday theme. It measures about 20 inches in height.