It has not materialized as such, so Starbucks is wisely limiting the trigger image to their own products and using it as an innovative engagement tool, to create buzz and drive app downloads,? he said ...

the beverage marketer is encouraging consumers to check its social channels and mobile app to keep up these upstanding individuals? stories ? and perhaps place an order for a latte while watching.

Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store ...