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Britain's Failed Luxury Brand That Was Meant To Conquer America
That brand was called Sterling, and it was Rover's attempt to make itself slightly more fancy so it could go head-to-head with Jaguar. To understand Sterling and why it failed, we first need to ...
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Automakers That Failed To Compete In The Ultra-Luxury Segment
Sterling: Rover's Short-Lived Ultra-Luxury Line The short-lived Sterling brand ran from 1987 to 1991 as a North American division of the Rover Group. Sterling essentially rebranded the Rover 800 ...
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Sterling Brands
Debbie Millman On The Courage To Fail At Doing What You Love In a visual essay, designer Debbie Millman offers a poignant reflection on fear of failure and the courage to pursue creative dreams ...