Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out.

This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between ...

Well-executed strategic management improves organizational performance. If your strategy doesn't meet your benchmarks for improving performance, go back to the drawing board. Advertisement ...

Brand management is an indispensable aspect of modern business strategy. It empowers organizations to shape perceptions, build meaningful consumer connections and drive long-term success.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

Doing business in a hypercompetitive landscape requires transformational performance to succeed. Conventional models of marketing and brand strategy continue to falter as digital disruption and ...

Kraft Heinz created a detailed strategy for how it creates, manages and distributes its marketing content. The global food products company took the time to not only understand why a DAM platform ...

Your company brand is your mark of distinction; it's what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of commitment reassures ...

The company offers an extensive selection of both branded and private-label merchandise. It currently sports a Zacks Rank of 1. You can see the complete list of today’s Zacks #1 Rank stocks here.

Strategic brand factors that moderate the impact of business cycles on brand equity News from the Journal of Marketing Peer-Reviewed Publication ...

Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...