In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the intersection.

Just because an ad for a new drug airs doesn’t mean people are watching it. Studies show that 30% of ads on linear TV play to empty rooms. This viewability gap means advertisers have to increase the ...

European Wax Center, Inc. (EWCZ) pivots to a digital-first strategy, with encouraging trends in new guest acquisition. Leveraging data-rich insights and improved measurement tools, the company is ...