A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Your broader marketing strategy will give you the right clues, points Dunne. For example, you might be launching a new product (acquisition, trial), building or shifting a perception (awareness ...

A marketing strategy is an action plan that serves to accomplish two objectives – the first is to position the business, and the second is to promote its products and services.

The basic macro strategy of marketing is simple: You create a product or service with a unique or competitive benefit and communicate it consistently to the people who want that benefit. Within ...

A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense of purpose, and lay the foundation for your mission statement. A ...