Roll subscriptions out slowly, testing different options and price points. See how it impacts conversion, and watch engagement and retention like a hawk. Also, pay attention to the subscription on ...

Usage-based pricing will be the key to successful monetization in the future. Here are four top tips to help companies scale to $100+ million ARR with this model. 1.

The subscription pricing changes could be significant for some devs. Unity Pro will increase from $2,040 to $2,200 per seat starting next year. Unity Enterprise pricing varies, but whatever a firm ...

This is the surprise finding in the 2017 Subscription Mobile Apps report.The report released today by Liftoff, a performance-based app marketing and retargeting platform, is the first to track ...

Apple has announced a new “contingent pricing” feature for subscriptions in the App Store.According to the company, this gives developers a new way to “attract and retain subscribers” by ...