Almost too cute to eat. Almost.

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The #taiyaki hashtag has nearly 60,000 posts on Instagram, and the #taiyakinyc hashtag already has hundreds of pictures, even though the shop has only been open for a few days.

The truth is, taiyaki has been around for over 100 years. According to The Japan Times , “Taiyaki traces its 1909 origins to the Naniwaya Souhonten shop in the Asabu-Juban district in Minato ...

Now behold the latest made-for-Instagram dessert to make its local debut: fish-shaped taiyaki ice cream. You can find it for $5 at Boba & Bites in the Mosaic District, which comes from Sea Pearl ...