Either way, your target audience is something every business must have in mind. However, it helps to identify target personas that go much deeper, especially within B2B marketing.

Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

If you have the right data about your target audience, you can design campaigns that resonate with them, which translates to more ROI. Even an improvement of 0.1-0.5% in response rate can make ...

Audience Insights analyzes trends about your current or potential customers across Facebook, while Page Insights collects data about interactions with your Page (i.e., likes, comments and shares).

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a ...