A company needs a marketing plan just as it needs a business plan. Here's how to write a five-part marketing plan that works as hard as you do: Section 1: Situation Analysis This introductory ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...

including steps to identify and measure your target market and the best strategies for weaving these insights into your business plan for the best results. Target marketing is a marketing strategy ...