A company needs a marketing plan just as it needs a business plan. Here's how to write a five-part marketing plan that works as hard as you do: Section 1: Situation Analysis This introductory ...

Your target customers are those who are ... Once upon a time, business owners thought it was enough to market their products or services to "18- to 49-year olds." Those days are a thing of the ...

including steps to identify and measure your target market and the best strategies for weaving these insights into your business plan for the best results. Target marketing is a marketing strategy ...