QUESTION: In past columns, you have made reference to target marketing. Exactly what is it, and how does one go about developing the strategy?

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy?

Target's decision to discontinue its price-matching policy marks a pivotal shift in its retail strategy. Effective from July 28, this move aims to bolster financial discipline and protect profits ...

Under Target's current policy, the company will match the price of store-bought products if customers "then find the ...

Target cut its go-to-market timeframe from 7 months to 8 weeks. Here’s why. The retailer has created an operating model that quickly enables it to bring new trends to consumers.

As part of a plan to open 300 new locations over a decade, Target is launching 20 stores this year while investing in supply ...

Maximizing the impact of go-to-market strategy: How strategic trade-offs, deep audience insights, and cohesive execution fuel sustained growth and exceptional results.

Target is delivering on sustainability promises by testing a new net-zero energy store after rolling out eco-friendly product labels earlier this month.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...