To reach your target market with the right promotional mix, you first must know who and where they are. For a local business with a broad market, this is usually dictated by geography.

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component ...

Target's new holiday marketing campaign, called "Kris From Target," launches on Sunday, Nov. 17. ... Spots will run across a wide mix of channels including social, TV, ...

Marketing Mix Engagement Helps in Devising ... it is important to have an understanding of several key concepts and how to best use them to reach the target market,” says a marketing analytics ...

Rick Gomez, Target Corporation's EVP, chief marketing, digital and strategy officer, weighs in on the retailer's marketing strategy. Newsletters Games Share a News Tip Featured ...

Target at the same time is putting more energy toward generating digital traffic this year, increasing its investments in the channel by 20% and focusing on media mix optimization throughout the ...