If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the supermarket is removing its iconic logo ... s brand new food campaign, ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

Simon Threadkell, group marketing director, brand design and customer experience at Tesco, says the Tesco brand was “a bit ... a store design brief or a ‘look at the logo’ brief. It was about how you ...