Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message to the market (which it partly shares with Public ...

There are also differences between advertising, marketing and PR, even though the terms are sometimes used interchangeably. Public relations is about earned media – getting coverage you don’t ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is ... Advertising is just one component, or subset, of marketing. Public relations, ...