The first is this: Other people produce very good content, often better than yours. You should use it. Creating content is only part of your strategy. Knowing about and sharing quality content with ...

Let’s first look at the definitions of content and a story. Content is defined as information, images, video, etc. that is included as part of something such as a website, etc.

But the ubiquity of “content” is no organic evolution; this is more complicated, and frankly more depressing, than that. Language matters.