If your company is having trouble keeping marketing and sales aligned and on the same page, make the changes necessary to align the organization around a single source of truth and shared goals.

Even after sales closes the deal, marketing should continue nurturing and delighting customers so they become repeat buyers and brand promoters. Customer loyalty and promotion are invaluable ...

Here are 10 tips industry leaders share in increase personal and professional development. By Lily Peterson | March 29, 2023 at 01:41 PM (Graphic by Chris Nicholls) ...

Most marketing majors start their post-grad careers in sales, but here's some tips for those who seek a job or ...

Here are 10 tips to inspire you to challenge the status quo. By Lily Peterson | January 14, 2025 at 08:02 AM Benefits professionals have really pushed against and refuse to follow the status quo ...

Aligning Marketing And Sales For Growth: 5 Tips For Success ‘Only half of marketing works’ I’ve often heard this said in jest as a mis quotation of John Wanamaker’s famous line: “Half the money I ...

6 Tips for Success With Google Ads Promotion Extensions Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued ...

Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season ...

An infographic (below) from RAIN Group provides a road map for mastering the executive sale. Specifically, it provides 45 tips structured around a "STRATEGIC" selling model with nine pillars: scrutiny ...