Press Ranger has revolutionized the PR landscape by offering an affordable alternative to traditional media databases that typically cost $5,000-$10,000 per year.

From artful storytelling to powerful face-to-face communication, many tried-and-true, classic PR tactics can be complemented by modern tools and techniques.

This real-time functionality sets it apart not only from traditional PR tools but also from general chatbots like ChatGPT, which lack the specialized, industry-specific intelligence Dazzle offers.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

Digital content has changed everything. The digital revolution has been underway for years, but this isn’t the tech industry. PR itself moves a little more slowly; we’re just beginning to see ...

Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the most effective tools for shaping a brand's reputation, building trust and ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately ...

As the lines between traditional and digital media blur, PR professionals must remain adaptable, strategic, and proactive. By Natasha D’Souza, Senior Director of Corporate Practice at Golin MENA.

Explore the meaning, examples, and advantages of digital PR. Find out how strategies, tools, and trends can enhance your online visibility and strengthen your ...

Be sure you’re ahead of the curve — and your competitors — as technology advances and the media changes. As we enter the home stretch to close out 2017, your company is probably preparing ...