Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the ...

From artful storytelling to powerful face-to-face communication, many tried-and-true, classic PR tactics can be complemented by modern tools and techniques.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

Press Ranger has revolutionized the PR landscape by offering an affordable alternative to traditional media databases that typically cost $5,000-$10,000 per year.

Digital content has changed everything. The digital revolution has been underway for years, but this isn’t the tech industry. PR itself moves a little more slowly; we’re just beginning to see ...

Explore the meaning, examples, and advantages of digital PR. Find out how strategies, tools, and trends can enhance your online visibility and strengthen your ...

The PR industry is no stranger to disruption. In my 20-plus years running an agency, I've watched us repeatedly reinvent ourselves. When the internet shattered the traditional media relations ...

Be sure you’re ahead of the curve — and your competitors — as technology advances and the media changes. As we enter the home stretch to close out 2017, your company is probably preparing ...

As the lines between traditional and digital media blur, PR professionals must remain adaptable, strategic, and proactive. By Natasha D’Souza, Senior Director of Corporate Practice at Golin MENA.

Departmental silos, approval times, and how to not let things die on the vine. PR, at heart, is the conversation between your company and its stakeholders, most often those on the outside looking in.

Discover the definition, examples and benefits of digital PR. Learn how strategies, tools and trends can help boost your online presence and authority.