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Digital PR doesn’t just straddle traditional PR and digital marketing strategies—it serves as a bridge to enhance overall effectiveness and significantly increase a brand’s footprint ...
Digital platforms and our dependence on them have moved traditional marketing – radio, TV, billboard, and print – out of the spotlight, but that does not mean those channels lack potential.
Yet while digital ad spend increased by 16.2 percent in February 2022, traditional marketing is still alive and well. Marketers have seemingly limitless options they can use to accomplish their ...
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which means brands can transform every piece of ...
Most financial advisors today understand the need to extend their firm’s presence into digital and social media channels. The vast majority have adopted a basic foundation of digital marketing ...