So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

It’s clear, however, that consumers are still highly influenced by legacy marketing channels. Content is everything in the digital age, and traditional media like TV and radio are still ...

Rest assured, those who do both traditional and digital marketing would love to sell you a top-of-the-line plan that would cost you a fortune. That is unnecessary.

Companies don't need a large marketing budget to run a digital advertising campaign. It can be done with a small budget and scaled up or down. And because the digital world isn't limited by space, the ...

Many would think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Consider this: more than 55% of people worldwide own a mobile device, 25 ...

It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power. But while print and broadcast have long set the tone, there’s been a quiet ...

The Gist. Generative AI vs. traditional AI. Learn how traditional AI handles tasks like predictions and automation, while generative AI excels in creative content and campaign strategies.

In Borrell Associates' latest local ad forecast, radio faces a slow decline while online audio is set for double-digit growth ...

The marketing narrative in the financial sector tends to be quite corporate but it doesn’t have to be that way. An innovative Out-of-Home (OOH) campaign disrupted traditional B2B marketing with an ...

Interpublic Group, or IPG, the third largest of the traditional advertising companies. is vertically integrated, providing creative ... media. Digital ads as a percentage of total ad spending has ...

Historically, the majority of healthcare services and products have been available to the general public offline, but as the world has become increasingly digital, so has our approach to ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...