A successful content marketing strategy includes a variety of content types, such as educational blog posts, how-to guides, whitepapers, case studies, and video content.

Here are nine categories of tools to consider when building out your startup’s marketing operations and how to choose—and implement—the right ones for you.

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing ...

Methods of Sales Promotion. Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money.