In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known ...

For the newly minted PR executive, it’s important to remember the media is a powerful tool. Any type of negative reporting has a direct effect on a person’s image or company’s reputation.