Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report ...

Similarly, effective social media ads fit seamlessly (if not silently) into people’s social media feeds just like organic posts do. Not exactly a 1-to-1 comparison, but you get the idea.

Founder of Brighter Click. An eCommerce growth agency that saw 300% growth in 2021. Brighter Click has managed over 20 million in ad spend. It might be an exaggeration to say everybody uses social ...

Social media can affect all types of relationships in both positive and negative ways. It can help people stay connected, but it may also lead to lower-quality in-person time.

Facebook’s Feed Can’t Keep Up With New Types of Social Media. Meta has somewhat future-proofed itself with massive investment in messaging, but much of the action is elsewhere.

Google Inc plans to gradually introduce social-networking features starting this fall, reviving attempts to compete with Facebook after pulling the plug on its stillborn Wave project.