Understanding public relations Understanding public relations. Public relations helps a business manage its public perception. This might be by working with marketing teams to promote the company ...

At many colleges, the term “public relations” mostly means media relations, with some admission and alumni responsibilities thrown in. “Community relations,” in practice, often refers to ...

Public relations can be cost effective because the media—rather than the marketer—takes on the expense of delivering the information to the intended recipient. So instead of sending a direct mail ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the ...

As the world marks World Public Relations Day 2025, the Institute of Public Relations (IPR), Ghana is urging communicators to rise above misinformation and mistrust, and to reaffirm their purpose — ...