Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

The University of Tennessee's athletics contract with Nike expires in 2026, prompting the university to consider other apparel brands. While Nike has been UT's apparel provider since 2014 ...